Senior Product Designer · UX/UI
Product designer from Portugal with 6+ years leading UX and UI across web, mobile, and TV.
Featured Work
NOS ID — Authentication Redesign
Redesigned the single sign-on platform gating all NOS digital products — turning a broken, trust-eroding flow into a seamless passwordless experience.
NOS Net — App Experience Redesign
Transformed a 1.3-star engineering tool into a top-rated consumer app by designing around real user needs, plain language, and confidence-building flows.
CARBON — Unified BackOffice Platform
Sole designer unifying 12+ disconnected internal tools into one platform — replacing Excel workflows and multi-tool processes with purpose-built experiences.
About Me
I'm João Alexandre, a Senior Product Designer from Portugal with 6+ years turning complex problems into clear, human experiences. With a foundation in HTML, CSS, and JavaScript that helps me bridge design and development.
A keen eye for detail with a passion for bringing new ideas to life
Expertise
UX Design
UI Design
Development
Tools
Research
Strategy